People enjoyed a good tale once upon a time—and so now. From Alexander Pollock to cave artworks, we are naturally drawn in via narratives. Can then the age-old craft of storytelling really improve your marketing skills? You gamble your last cash it can!
Marketing sometimes seems like a snowfall of spreadsheets, keyword searches, and conversion rates. One easily forgets what really works: human connection. How then do you create that? Storytell.
A masterful narrative transcends appearances. There are people you wish to support, challenges you could run across, and results that would make your heart sing. Think on your preferred companies. Why do you return? Perfect branding? an outstanding mission statement?
Many companies struggle to show their value in a way that fosters a real connection. A boring message usually comes out flat. A story meant to last slices across all the noise. It addresses people’s views of the world and their wants. It yells the reason you do what you do. It reflects the soul of your brand.
Let’s say you market handmade soap. You could babble endlessly on glycerin levels, essential oils, pH balance, etc.). Alternatively, you could chronicle the family in Provence that has been soap-making for many generations. You might talk of the lavender fields where the ingredients bloom. This is not only soap now. It’s a bit of history, a taste of luxury, a quiet moment.
Stories help to develop lifetime memories. Though data fluctuate, a good narrative is always timeless. A buyer that comes across your story is more likely to remember your brand. Especially more likely to develop into a brand evangelist. The brands that seem like people too attract people.
Where does a marketer go to include story into the agenda? You have to identify your intended audience. Who moves them? Why do they scream? Know the main point of view you wish to propagate. Consider your past. Think about your goals and then create the narrative from there.
Creating stories could bring you the heebie-gee-rites. It’s not necessary. Go basic. Consult customer spotlights. Quickly glance at the performers running the performance. Show how your items have made other people’s life better. Every business has a song they should sing. All it need is the correct voice.
Test several formats. Blog entries, like this one, social media rants, videos, podcasts, or live conversations can all be used. Stay sincere. Stay real. Let your narrative glitter as well.
Consider commercials that really stay with you. What resonated with them? Most likely the narrative they related. Their handling of your emotions was interesting. Those are the ties that transform browsers into consumers.
Every time, storytelling trumps out marketing stunts. This is a basic human ability that, done well, changes consumers’ impression of your brand. Go on, then, spin a wonder. The magic you produce can astound you.